Boutiqaat: Creating a Social Commerce Market in the Gulf

Social commerce is a new phenomenon. In “The Social Commerce System,” it is defined as “the expansion of e-commerce in the social networks on the Internet, in which social factors are significant, and consumers use the right to create content through the media via forums, ratings, reviews, and recommendations on different platforms.” At its core, Boutiqaat is similar to other e-commerce platforms such as Amazon, Alibaba, and Souq.

Boutiqaat: Creating a Social Commerce Market in the Gulf
Image of the Boutiqaat app.

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The Arab Gulf States Institute in Washington is an independent, nonprofit institution dedicated to providing expert research and analysis of the social, economic, and political dimensions of the Gulf Arab states and how they impact domestic and foreign policy.

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Through its careful examination of the forces shaping the evolution of Gulf societies and the new generation of emerging leaders, AGSIW facilitates a richer understanding of the role the countries in this key geostrategic region can be expected to play in the 21st century.

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