Saudi Arabia’s Nation-Branding Strategy
As part of a nation-branding strategy, Saudi leaders aim to foster the kingdom’s cultural resources to improve its image abroad as a means to attract investment and align interests.
Eman Alhussein
Non-Resident Fellow, AGSIW
Eman Alhussein is a non-resident fellow at the Arab Gulf States Institute in Washington. She previously worked as a research fellow at the King Faisal Center for Research and Islamic Studies in Riyadh, Saudi Arabia. Her research focuses on Saudi Arabia and the Gulf region. Alhussein’s areas of interest include identity and nationalism, gender, cultural and societal change, and religious discourse and reforms.
Alhussein holds an MA in Gulf studies from the Institute of Arab and Islamic Studies at the University of Exeter. She completed her bachelor’s degree at the American University of Sharjah, United Arab Emirates.
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