Saudi Arabia’s Nation-Branding Strategy
Saudi equestrian fans watch the Diriyah Equestrian Festival, with a banner of Saudi Crown Prince Mohammed bin Salman in the background, Riyadh, Saudi Arabia, Dec. 14, 2019. (AP Photo/Amr Nabil)

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Through its careful examination of the forces shaping the evolution of Gulf societies and the new generation of emerging leaders, AGSIW facilitates a richer understanding of the role the countries in this key geostrategic region can be expected to play in the 21st century.

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