For many of Qatar’s neighbors, the World Cup has been an economic boon, potentially paving the way for future cooperation.
Despite subjecting the small Gulf state to criticism, over the long term, hosting the 2022 FIFA World Cup enhances Qatar’s brand recognition and can help accelerate the country’s tourism agenda.
Qatar is relying on a robust injection of security capabilities and training from partner countries to help it cope with the challenges and potential risks of hosting such a large international event and has worked to take advantage of this security response to drive its national security strategy.
Easing away from its embrace of controversial regional political positions, Qatar refreshes its regional and international branding with soft power tourism, sports, and labor reforms.
As Qatar gears up to host the FIFA World Cup in November, Qatar Museums is ensuring that visitors get a taste of the country’s cultural scene through new public art installations.
In new structures across the Gulf, vernacular architectural forms are increasingly being used in new contemporary buildings preserving local tradition while also modernizing.
Learn MoreQatar appears to have turned a serious potential liability, its long-standing support for Hamas, into diplomatic advantage.
The influence of oil giant Saudi Aramco across football, Formula 1 racing, and golf reveals how closely Saudi Arabia’s sports policy aligns with its energy transition and sustainability agenda.
Oman’s Military Discipline Program uses military codes to promote top-down objectives, such as strengthening social cohesion, responsibility, and a sense of national belonging among young Omanis.
Through its careful examination of the forces shaping the evolution of Gulf societies and the new generation of emerging leaders, AGSIW facilitates a richer understanding of the role the countries in this key geostrategic region can be expected to play in the 21st century.
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